About us
Our Mission
Deliver fresh produce to support your healthy lifestyle.
We partner with local farmers who prioritize sustainable practices and cultivate their crops with care.
The Fresh Concept
From local farms to your kitchen, discover how we deliver a variety of fresh produce to bring joy to your meals.
Our Products
Explore our selection of seasonal fruits and vegetables, each carefully sourced for quality and flavor.
Meet our dedicated team
Dedicated professionals ensuring quality and freshness
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of fresh produce, marketing, and customer experience strategies.
Emma Green
Chief Produce Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Operations Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house employees and looks after the community of thousands of customers.
Iris Joe
Chief Operations Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.